Guidelines on Logo Designing
Critical analysis, creativity and planning are the essential steps in being able to create a logo, a visual symbol reflective of a brand’s identity. Here are practical guidelines to start with these essential steps of creating a logo.
Build the logo design together with the company’s plans
So you are 100% clear on the client company’s brand message, the first thing that should be conducted first is to sit down with the client company and get as much information needed to create a logo that they desire, such as: company’s visions and goals, kind of logo they envision, do’s and don’ts on what the company wants for their logo, what their target market is.
Do research and learn about logos
To be able to create a well-designed logo embodying a brand’s identity, the designer must first go through the process of critically analyzing how and what the logo design will come out to be by doing a lot of research online on different logos carrying similar keywords to the brand that your planned logo is representing and learn everything about the various logo concepts by analyzing and connecting their designs to their brand’s theme message and get inspiration from these strategies, thus, the end-product logo should be able to have these qualities – uniquely designed, visually attractive and interesting, simple, and sensible to deliver the brand’s message.
Start with a planned strategy during the creative process
Make use of the planned strategies that you have mentally formulated and took note of when in the process of drawing the logo, and these strategies are: work with selected keywords and word alternatives to get fresh ideas that can be relevant to your logo design; study your researched logos, especially those that are of fad designs; design a simple but versatile logo; use basic drawing techniques by using a grid, pen and paper; play up with colors, fonts, layouts.
A well-thought of logo design is not just mere artwork but that it should be crafted to be a brand identity that can effectively communicate a core story of which this takes an in-depth process of research and exploration. It is the logo designer’s job to bring out the brand story through the logo, such that when this is realized, the logo is able to tell a story of the brand without requiring any words and through that customers will be able to remember the brand and logo, as well.
It is also equally important to watch for common mistakes which some logo designers fall into, such as: underestimating the importance of a proper color, knowing for a fact that the right color identifies the brand image; excessive experimentation may produce a creative logo but may fail in terms of identifying the logo design to the company’s brand; undervaluing custom typography since, it is a fact that custom lettering is more identifiable in a logo than a font downloaded off the internet.