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Why SEO Agencies Need To Use Ranking APIs

The the main aim of having a website is to market our products to new clients who are only possible by having a website that is highly ranked among other similar websites for it to have more clients clicking it. Companies hence need to seek the services of SEO agencies or experts who can improve the situation by setting up the site appropriately and ensure it is highly ranked among similar sites sharing keywords. The agencies need to use the modern tools to fight competition from other related companies as they need to have the ability to track and also report their clients to Google ranking since the clients keywords are used to develop an optimized website.

There are several ways that one can use to determine the rank of a website with the simple way being the manual search of the website on the search engine and scrolling to find the position of the site. Using the manual search may prove to be tedious especially for poorly ranked sites hence the need to use software such as Google Rank API. Search optimization agencies depend on the Google rank APIs to get data about the customers search and then use the data in optimizing the websites or send them to the companies as key performance indicators.

SEO data is vital as SEO companies rely on it to assess the effectiveness of their marketing campaigns effectiveness. Even companies that market through website also need to use SEO data to evaluate their product and website performance against those of competitors. Generally any party who owns a website will need to view the rank of their sites in different search Engines with the most commonly used being Google.
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An API is developed by a third party where a person can enter a certain parameter using an application or website, and the API will provide the data. In case one wants to find out the rank of a particular website they identify the keywords in the website and key them into the API where the API provides the rank of the site in the search engines. There are several APIs that are useful to SEO agencies as they work to track the rank of a company’s website.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. When one wants to know the top results for a search on any search engine for a particular site they can use the SERP APIs. Keyword data API is an easier way of getting statistics about a certain keyword. Competitor API is also useful when one wants to determine relevant data about a competitor’s website such as the traffic volumes and traffic sources as well as time spent by their site’s visitors. SEO APIs are useful to SEO companies in improving their productivity.