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Guide to Writing Blogs that Engages Your Audience When we speak of marketing tools, one of the most powerful are business blogs. A well written blog can create interest in your brand and products or services, can guild your professional credibility, attract new customers, and keep your current ones. The question then is how to write a blog that engages your audience and promotes your business. Below are some tips of writing a good blog post which will help engage your audience and promote your brand. You should be able to write on topics that will match your business objectives with your readers’ interests. Relevant content that is important to your readers should be the focus of your blog. Your customers will surely have questions and they will surely need help in deciding what products to buy so your blog should have answers to their possible questions and information that will help them decide what products to buy. Your products or services should be showcased in your blog. If you miss out on the important elements of your business objective and your readers’ interest then your blog will just be a waste of time.
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You need to build a relationship with potential buyers if you are expecting sales. With out trust, you cannot build a relationship. Only credible writers are able to make business blogs that are effective at engaging and promoting. It is important to be honest with your readers. If you make mistakes, make sure to admit it, promise to fix it and keep your readers updated on your next steps. Just be honest and inform your audience if a certain product or service is only for special niche market. If you have already established your personal credibility, then it will be easier to get your audience’s time and attention. Readers would like unique viewpoints written in an original style. Writing what you think and feel in your own words also help keep the audience engaged. You will lose your readers quickly if you simply put news feeds, links, ads or promos in your blog posts.
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Writing a blog also involves timing – when to write and publish a new post. Being consistent in posting blogs at least two or three times a week is a good regular schedule. This will make the readers know when the next posting will be. If your regular posting schedule is backed by intriguing content, this will increase the anticipation and engagement of your audience. The average human attention span is said to be only eight second and still decreasing yearly. This makes the writer’s job more difficult with each passing year. If you want to keep their attention, keep your posts short, simple, and to the point. To help your readers absorb the key points you can use bulleting, listing, and calling out interesting ideas.